New Harris Interactive Survey Projects 58.8 Million Americans Now Calling Abroad and Spending $23.8 Billion Annually
36% of Hispanic Respondents Make International Calls and Spend an
Average of $46/month with over 58% Willing to Pay for International
Video Calling
San Francisco, USA & Stockholm, SWEDEN
November 5, 2010
Rebtel, the world's largest independent mobile VoIP company, today
announced part two of a two-part survey conducted on their behalf by
Harris Interactive online in September, which measured consumer
sentiment on International calling services and providers.
According to the study, 1 in 4 U.S adults make international calls,
and of those who spend money to make such calls, the average spend is
approximately $34 every month. With an estimated 235 million U.S.
adults, this works out to roughly 58.8 million Americans shelling out
nearly $1.98 billion on international calls outside of the U.S. monthly
and $23.8 billion annually.
For adults who make international calls, the majority do so using a
landline (51%), either a traditional landline service provider (42%)
and/or a VoIP service such as Vonage (12%). Another 44% make
international phone calls via their mobile phones, through carrier
calling rates (25%), special long distance packages (20%), and/or a
VoIP service/application (9%). Another 25% of those who make
international phone calls do so using their computer through software
based services like Skype, while 20% use calling cards and 4% use
something else.
"The international calling industry for calling from the U.S. abroad
is now estimated at a $23.8 billion market," said Andreas Bernstrom,
CEO of Rebtel. "Over the next few years we believe this will shift in a
dramatic way, to low cost calling solutions on mobile phones away from
the landline."
Men call Mars. Women call Venus.
· Of those who make international phone calls men are more likely
than women to do so via their computer through software based services
like Skype (31% vs. 19% respectively).
· Men are more likely than women to say that if they were going to
change the way they make international phone calls they would switch to
use their mobile phone VoIP service/application (10% vs. 2%
respectively) or a landline (26% vs. 10% respectively).
· Men are more likely than women to say they make video calls (16%
vs. 11% respectively). Of men and women who do make video calls, men
are also more likely than women to say that they would be willing to
pay a monthly fee to be able to do so (42% vs. 24% respectively).
Ethnic breakdown: General U.S populations vs. Hispanic and Black/African American respondents
The study also took a look at two of the most heavily represented
ethnic groups and found that Hispanic respondents led the way in
international calls with 36% saying they make them, whereas only 26% of
the Black/African American respondents said they make calls
internationally.
Have a smartphone with an application for international calling:
Hispanic respondents - 14%
Black/African American respondents - 14%
U.S / General population - 8%
Make video phone calls:
Hispanic respondents - 22%
U.S / General population - 14%
Black/African American respondents - 10%
Those who make video calls would be willing to pay a monthly fee for the service:
Hispanic respondents - 58%
Black/African American respondents - 37%
U.S / General population - 34%
For those who spend money to make calls, the average spent per month is:
Hispanic respondents - $46
Black/African American respondents - $35
U.S. / General population - $34
This survey was conducted online within the United States by Harris
Interactive on behalf of Rebtel from September 1 - 3, 2010 among 2,258
adults ages 18 and older. This online survey is not based on a
probability sample and therefore no estimate of theoretical sampling
error can be calculated. For complete survey methodology, including
weighting variables, please contact Eric Gonzalez at
eric@vscconsulting.com.
Contacts:
Eric Gonzalez
VSC PR for Rebtel
415-272-0836
eric@vscconsulting.com
Post Reply
421-440 of 440
