IPO Fact Sheet (Mary Chia Holdings Ltd)

Issue statistics: (Offer Size: 24.565m new shares)

Public Tranche: Nil (Placement Tranche: 24.565m shares)

Price: S$0.23 and NTA per share (post IPO): S$0.033

Historical PE: 10.5x (FY08)

Market Cap (post-IPO): S$37.6m and it Lead Manager: PrimePartners

Open: 3 Aug 2009 and Close: 6 Aug 2009, 12.00 noon and Trading: 11 Aug 2009 (on “ready” basis)

Revenue S$'000 yoy % chg (FY07 10,204 -5.9 and FY08 13,463 +31.9)

Net profit S$'000 yoy % chg (

Mary Chia is one of Singapore’s leading lifestyle and wellness service providers, and operates under the “Mary Chia” (for women) and “Urban Homme” (for men) brands in both Singapore and Malaysia. The company offers beauty, facial, slimming and spa and massage services through its 15 lifestyle and wellness centres in Singapore, and three such centres in Malaysia. Most of these centres are located in shopping malls in both prime and regional commercial districts.

Mary Chia employs trained therapists to customise services for its three distinct segments: beauty and facial services, slimming services, and spa and massage services. Beauty and facial services: A wide range of services are offered, incorporating the use of advanced equipment and treatment products, with the aim of improving skin condition. Slimming services: The emphasis is on weight management and body sculpting through massage techniques, treatment essences, and/or advanced equipment to assist in weight management. Spa and massage services: These services aim to soothe and revitalise customers by incorporating the use of aromatherapy and treatment essences.FY07 1,221 +63.0 and FY08 3,051 +149.9)

Please refer to the Prospectus for risk factors and other details of the IPO.