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MediaTek Announces Global Partnership to Bring Facebook to 'Smart-Feature Phones'
NEW DELHI, India, Nov. 8, 2011 /PRNewswire-Asia/ -- MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, and Facebook today announced a global partnership that will see Facebook embedded into MediaTek's mobile platform solutions, enabling users in emerging markets to access Facebook, many for the first time, via affordable mobile devices.
MediaTek is the world's largest mobile chipset platform provider, shipping over 500 million units in 2010, for assembly into a wide range of mobile phones distributed worldwide. This partnership will allow users of handsets powered by MediaTek's Runtime Environment (MRE), to better connect with their friends, family and coworkers.
MRE is MediaTek's innovative middleware technology designed for mobile developers and application providers to deploy services and content for 'Smart-Feature phones' (Note 1). The MRE solution provides millions of users in emerging markets with the ability to enjoy rich online experiences previously available only on smartphones. MRE-enabled devices will enable many users to access leading Internet services, such as Facebook, for the first time.
According to a recent study by media research firm Informa Telecoms and Media, emerging markets will account for 60% of the mobile market by 2013. With 70% of mobile handsets sold in emerging markets being feature phones, this global partnership underscores the significant potential to present users worldwide with a gateway to access Facebook.
Last year, phones powered by MediaTek chipsets represent over 40% of the overall Indian handset market. With the launch of this global partnership, MediaTek is expecting more than half of its customers in India to adopt its MRE solution.
" Our new partnership with Facebook further reinforces MediaTek's focus on providing differentiated services and value for handset brands, giving them the means to offer affordable, compelling and differentiated mobile solutions to consumers in key emerging markets such as India," said Cheng-Te Chuang, Corporate Vice President of MediaTek.
Vaughan Smith, Mobile Partnerships and Corporate Development Vice President of Facebook added, " Every phone should be social and we're excited to be working with MediaTek to bring Facebook to more devices, in more markets around the world and helping users to connect and share anywhere, anytime."
MediaTek is currently working with leading handset brands, including Spice Group and Micromax in India, Cherry Mobile in the Philippines, and Nexian in Indonesia to roll out their mobile solutions in these key markets.
MediaTek's chips have been a powerful force behind the worldwide mobile telephony revolution. In emerging markets such as India, the ability to offer features such as color interfaces, cameras, video recorders, QWERTY keypads and dual SIM capability at a compelling price point has driven the uptake of MediaTek-powered 'Smart-Feature phones'.
" With MediaTek's new MRE solution, we are in a position to redefine the mobile landscape and give our users their first mobile browsing and social networking experience on a handset that costs less than US$50," shared Dilip Modi, Managing Director of Spice Mobility.
" This is a true breakthrough for the industry, and we are very proud to be working with a leader in innovation like MediaTek to create unprecedented value for our users across India, many of whom will access popular internet services such as Facebook for the first time via their mobile device," added Vikas Jain, Business Director of Micromax Mobile.
Note
1. 'Smart-Feature phone' refers to a feature phone device with Internet functionality
About MediaTek Inc.
MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code " 2454" , MediaTek is headquartered in Taiwan and has sales or research subsidiaries in mainland China, Singapore, India, U.S., Japan, South Korea, Denmark, England and Dubai. For more information, please visit MediaTek's website at www.mediatek.com .
S Mobility Launches Samba & Carnival music phones
Mobility, India’s leading mobility company, launched the new, advanced and user friendly music phones ‘Samba’ & ‘Carnival’. The all-in-one music phones offer futuristic features and cutting edge technology,
priced at a very attractive Rs. 3599. Present at the launch were Dr. BK
Modi, Chairman, S Mobility, Dilip Modi, Managing Director, S Mobility
and Sonam Kapoor, Brand Ambassador, S Mobility.
The phones, specially designed in partnership with the international handset manufacturing and design firm Shenzen Tinno for music lovers, come with a ‘Party Light’ feature that enables the handsets with LED lights. The Breathe Light LED will accompany you and glow while you enjoy your favourite tracks. The phones come in four vibrant colours - Midnight Blue, Fiery Red, Grayish Black and Tangy Orange. The phones are loaded with a software that enhances the music/ audio processing coupled with high quality Spice wireless speakers & stereo earphones to give a WOW factor along with a host of utilities which include multimedia features and social networking applications. The two music phones also give the users the liberty to use Dual Sim cards.
The Samba sports a 2.2 inch QVGA screen and while the Carnival has a QWERTY key pad and a broad 2.2 inch screen. Both the phones sport a 1.3 megapixel shooter that can also capture and play videos. Other features include T- flash support (upto 8 GB) with a Free 2 GB Memory card, FM with recording, a long lasting 950 mAh battery which gives a Talk time of 4 hours and a 3.5mm audio jack.
Key Features & Specifications:-
S Mobility Samba M- 5560 Features
- 3.5mm Audio Jack
- PARTY LIGHTS
- FREE Wireless Speaker
- Battery 950 mAh
- 1.3MP with Video Rec & Play
- Music Player
- FM with Recording
- T-Flash Support up to 8GB (With a Free 2 GB Memory card)
- Phone as a Modem
S Mobility Carnival QT-59 Features:-
- QWERTY keypad
- 3.5mm Audio Jack
- PARTY LIGHTS
- FREE Wireless Speaker
- Battery 950 mAh
- 1.3MP with Video Rec & Play
- Music Player
- FM with Recording
- T-Flash Support up to 8GB(With a Free 2 GB Memory card)
- Phone as a Modem
S mobility also showcased its future roadmap of designer and Mobile Internet devices.
Speaking at the launch of Samba & Carnival, Dilip Modi, Managing Director, S Mobility said “We at S Mobility, believe in innovations and consistently working towards providing futuristic technology through our devices. The two new products launched today are targeted to the youth with surround music, led lights and bright attractive colours. These are fine examples of the range of products S Mobility comes out with whilst addressing specific needs. There has been a growing demand for ‘music phones’ which can do so much ranging from delivering a great music experience to multimedia to social networking to even your official work. He added, “Our strength is in our product & value proposition & with providing customer delight in after sales as well.”