Osim Intl   

OSIM

It's not just about Brookestone not doing well.  Even Osim's main line of business is a question mark.  They recently also ventured into the health tablets business which I think was a failure.

1.  I would not walk into an Osim store, even if I want to try their massage chairs.  The sales people are overly aggressive.  I'm sure many feel the same way.

2.  I've asked a sales person from one of the Osim stores before about the number of massage chairs they sell per month.  About 0 to 2 a month.  Each chair cost 6k approx., with about 4k estimated gross profit.  Assume that even if they do about 7 chairs a month, amounting to a 28k gross profit.  The nett is extremely low or none considering the amount of expenses they incur for the rentals, staff, misc, and ad expeditures.

Osim...not for me.

 

personally i think the only catalyst for osim is to sell off brookestone.

but how many successsful bizmen can admit their mistake openly? always thinking they can turn things around this time....but well its their call anyhow

 

I feel that Osim needs to think about its long term strategy. Many many competitors can deliver the same products with almost equal quality.


At this point in time, I see Osim as a potential future Creative..... 

 

Anyone has any idea why brookestone is such a failure?

 

cut the loser(brookstone, biggest mistake), keep the winners. continue to hold on to brookstone will make osim become really penny stock.

 

Looks downward trend to me, where is the bottom????

 

Fyi

 

So sorry can explain what this means 'bollinger bands are closing in again'? Upward or downward trend?

 

Price is currently stable.  Bollinger bands are closing in again.

 

I think there are pros and cons. They might be using mother's day, Great Singapore Sales and the coming GST hike as an opportunity to make sales as normally this is the period where they make the most $$$. Its a cyclincal business so no choice. If they missed this boat, they will have to wait til christmas. The aggressive marketing tactics may have two objectives, either to promote brand awareness and to reduce inventory holdings. As refered to the news article, there will be more new products on the way. So do keep a lookout. Just my personal opinion.

 

as a shareholder, you should be very worried if they are so desperate for sale till like that...

what can u expect - margin going to be corroded?

 

HI..

a friend of mine told me that OSIM message is on offer...buy one get another free...is that so called marketing tactics?

hope the sale can do well...

 

cheers

 

Looks to be still on a slow downtrend. But there's a chance of bottoming out soon.

 

I believe Osim knows the problems as well. From another pt of view, Osim's aggressive tactics would lead to much greater marketing and operation expenses..Not sure they can cover all these costs, the imitation problem alone will kill this counter.

 

the problems are brookstone and china imitation, solve these problems the share price will go up.

 

Osim is using the 4 Ps to try and get ultimately profits but as to how successful they works, I am not too sure. At least, they do something rather than inaction. I believed that the cost of inactions in today's competitive environment is greater than its action taken.

 

It got all the Ps except 1: PROFITS

 

Attempt to make things right. Osimfest promotion 11may til 27 may at Taka. Aggressive marketing campaigns, attractive promotion and pricing, located everywhere near you and nice packaging. All the 4ps used.

More Osim outlets, products on the cards

OSIM (M) Sdn Bhd plans to open 10 more retail outlets across the country and launch more products within the year. 

Director and chief executive office Datuk Tay Sim Kim said the company had allocated RM5mil for the new outlets, which would be located in the Klang Valley, Johor, Penang and Sarawak. 

?To provide better service and to capture a bigger market share, we will focus on having more outlets and introducing more products that meet our customers' demand,? he said. 

Tay said Osim would introduce 10 more healthy lifestyle products this year.  

A wide range of Osim products at the showroom in Petaling Jaya

Osim recently opened its 130th outlet in Ipoh Parade, Perak. The 3,714 sq ft outlet is Osim's largest flagship store in Malaysia. 

Osim, which was established in 1992, currently offers more than 100 types of products, which fall under the health, hygiene, fitness and nutrition categories. 

Tay said its best-selling products were the Osim massage chairs, iSqueez foot massager, Osim uZap, uPapa back massager, eye massager, and iGallop. These products contribute almost 90% of the company's revenue. 

Datuk Tay Sim Kim: The company will introduce 10 more healthy lifestyle products this year

?The market is still very big because Malaysian consumers are health conscious nowadays. 

?Healthy lifestyle products are no longer meant for the older generation but also the younger people who like to have their own equipment at home,? he said in an interview.  

Today, Osim has a wider group of consumers starting from age 20 compared with five years ago, when its customers were mainly 40 years and above. 

Tay said the higher living standards of Malaysians and marketing strategies such as offering 0% interest financing facilities had spurred sales.  

Osim products are priced from less than RM100 to RM20,000. 

?However, good quality, advanced technology, new and stylish designs and customer service are still the important factors,? he said.  

Tay said its massage chairs were imported from Japan. The massagers contain a special feature, an optical sensor, which can detect 27 human acupuncture points.  

Last year, Osim registered revenue of RM162mil, a 50% increase over the previous year's. 

Tay expects further growth this year. 

Based on last year's estimated total sales of RM300mil in the healthy lifestyle equipment industry, the company has captured a 55% market share. 

Tay said its Singapore-listed parent company had invested RM25mil in research and development last year to invent more products. 

The parent company, Osim International Ltd, has retail networks in 28 countries.

 

OSIM iGallop Starts New Fitness Revolution
http://www.hardwarezone.com/news/view.php?id=7208&cid=12&src=rss

 

I agree with elf regarding the way up again. Its time for the visionary leader to once again bring Osim to former glory.Haha

STRONG MARKETING: Mr Sim, who feels the bottom line is about gut feel and intuition, has succeeded in turning OSIM from a simple trading company to a global enterprise with more than 1,000 outlets in 28 countries.

The award recognises people who have racked up significant achievements in marketing or have put Singapore on the map through outstanding branding. Both Mr Sim and Mr Eu qualify on all counts, according to MIS president Lee Cheok Yew, at the awards ceremony last week. held at the Grand Plaza Park Hotel.

Mr Lee described the OSIM founder as a 'self-made man with a strong entrepreneurial spirit' who had developed the massage chair firm from a simple trading company to a global enterprise with more than 1,000 outlets in 28 countries.

While Mr Sim succeeds in marketing new products of a relatively young brand, Mr Eu has met the equally daunting challenge of keeping a 127-year-old trademark relevant in the 21st century. He heads a regional chain of 72 self-operated retail stores and over 5,000 point-of-sales outlets worldwide selling the firm's traditional Chinese medicine-based products.

Both men face different marketing challenges and both admit that getting it right is no easy feat.

Mr Eu said: 'I have to keep abreast of the latest trends in marketing and to use all the available tools in order for my company to stay a leader in its field.'

Mr Sim looks at things from a different angle: 'It is good to have all the research, studies and focus groups which provide great guidelines. But the bottom line is really about gut feel and intuition.'

 

hm ok. update from last week: counter holding range bound as expected. will expect this week to cont the same; perhaps slight dip. it's going to meet a lot of resistance along the way up again. so don't expect a smooth ride.

certainly wouldn't expect to see a heyday repeat of 1.60+ til they settle brookstone and china imitation problems. the first def needs to be divested; perhaps they took on more than they could handle...altho of course, hindsight easy for us armchair critics to do. heh.

sigh. i like ron sim leh. really admire that guy.