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CSL launches new smartphone
Thursday, June 13, 2013 - 18:56
Location:
KUALA LUMPUR
The smartphone retails for RM349 and after the Youth Communication Package RM200 deduction, CSL is offering another RM150 rebate — essentially resulting in the device being free to the purchaser.
Spice CSL general manager of sales and marketing Ken Ang said: “Under the scheme, 1.5 million youth ages 21-30 are eligible.”
APPEALING: Model Betty Banafe shows off the new smartphone — Pic: Firdaus Latif
Loyal subscribers will enjoy further 200MB data per month from the second to sixth months.
Targeted at the youth segment, from students to entry level and your professionals, CSL seeks to improve its brand recognition among Malaysians via this offer.
Spice CSL group chief executive officer Maneesh Tripathi said: “The RM150 rebate we are offering is in our margin, rather than spending that money on billboards and other advertising.
We aim to give back to our consumers and allow them to experience CSL first hand.”
The phone features a two mega pixel camera, 3G Internet capabilities and runs on Android 2.3 Gingerbread platform. The phone is currently offered in black and an option of white will be available as of next month.
It is available throughout 300 outlets in Malaysia including Tesco hypermarkets, Aeon Big hypermarkets and S Alliance outlets.
Maneesh added: “We have received tremendous response to this campaign and have already begun orders for more devices to satisfy consumer demand.”
Free CSL Smartphone with Pakej Komunikasi Belia
The smartphone recommended retail price (RRP) is RM 349. With PKB RM 200 deduction and additional RM 150 rebate from CSL, the phone is essentially free to the eligible customer. The bundled Tune Talk package comes with a free SIM card that is inclusive of 300MB data access, 30 local SMS and 30 minutes of local talk time for the first month of subscription. Loyal subscribers will enjoy further 200MB data per month from the second to sixth months.
The spec for CSL Switch Star Neo Mi363 is as below:
The phone is currently offered in black only. White colour will be available starting next month. You can get the phone through 300 outlets in Malaysia including Tesco, Aeon BIG and S Alliance outlets.
even xiaomi started later than si2i and also not making $ command 4b mkt cap...
Xiaomi to Double Sales as Low-Cost Phones Chase Apple
By Bloomberg News -
Jun 7, 2013 2:30 AM GMT+0800
Xiaomi Corp., the three-year-old Chinese smartphone vendor, will double handset sales this year as it tries to gain ground on Apple Inc. (AAPL) and Samsung Electronics Co. (005930) in the world’s biggest market.
The Beijing-based company will sell 15 million handsets this year, Chief Executive Officer Lei Jun told reporters yesterday in Chengdu, where he’s attending the Fortune Global Forum. Lei is a co-founder of Xiaomi and also chairman of software developer Kingsoft Corp. (3888)
Enlarge image
Xiaomi MiOne Smart Phones
Nelson Ching/Bloomberg
Xiaomi Corp. M1 smart phones running the MIUI operating system are displayed at the company's headquarters.
Xiaomi Corp. M1 smart phones running the MIUI operating system are displayed at the company's headquarters. Photographer: Nelson Ching/Bloomberg
Feb. 16 (Bloomberg) -- Chinese smartphone vendor Xiaomi Corp. says it's prepared to post losses for several years as it battles Apple Inc. in China to attract high-end users to its handsets and software. Bloomberg's Stephen Engle reports. (Source: Bloomberg)
Xiaomi sold 7.2 million handsets last year, making it one of the fastest-growing makers in China, with smartphones selling for half the price of models from Apple and Samsung, the world’s largest vendors. Xiaomi’s smartphone share in China was 2.6 percent in the first quarter, compared with Samsung’s 17.7 percent and iPhone’s 9.7 percent, according to Gartner Inc.
“Although I won’t say it’s impossible for them to pass Apple in China, it’s unlikely to be this year,” said Sandy Shen, a Shanghai-based analyst with Gartner. “To keep up the growth, they need to reach out to other segments above and below, where there is strong competition from local and international vendors.”
Huawei, Lenovo
Xiaomi doesn’t have to be big, Lei said, adding that he’d be happy with “a small and beautiful company.”
“I don’t care to surpass Apple, I never thought about surpassing anyone,” Lei said. “I care more about quality of the product and user experience. We rarely look at competitors and what they do.”
To achieve greater market share, Xiaomi needs to decide whether it will raise more money to cater to the mass market or develop higher quality technology to become a premium brand, said Duncan Clark, the Beijing-based chairman of BDA China Ltd., which advises technology companies.
“They have some kind of guerrilla marketing appeal, I just don’t think it’s enough to get them where they want to be,” Clark said.
Huawei Technologies Co. and Lenovo Group Ltd. (992) also have products targeting medium-price range customers in China, and the companies have a better advantage in terms of procurement and keeping costs low, Clark said. China is Apple’s second-largest market after the U.S.
China last year had more than 800 new types of mobile phones, and handset shipments reached 362 million units, according to researcher International Data Corp. Global handset sales grew 11 percent last year to $358 billion, according to data compiled by Bloomberg.
Temasek Investment
Xiaomi completed a third round of fundraising of $216 million in June 2012, giving it a valuation at that time of $4 billion. It previously raised $131 million in two rounds from investors including Singapore’s Temasek Holdings Pte and Qiming Venture Partners.
Xiaomi sells phones through its online platform at xiaomi.com and through contracts with carriers China Unicom Hong Kong Ltd. (762) and China Telecom Corp. (728) About 70 percent of its sales are made online.
Lei declined to comment on whether the phones would be offered through China Mobile Ltd. (941), the world’s largest carrier.