you must realise that there is still a big chunk of older & middle aged generation buying newspapers for their daily feed of information. These people are loyal patrons of Lianhe Wanbao, Berita Harian. In magazines, Men's Health (by SPH) has the largest subscription. To further add what I mean - if you breakdown the population by age, by income band, you will see older generation numbers are more than your Gen X, Gen Y etc. At one point if I remember, Spore is the 3rd most ageing population in the world.

in addition, SPH did include the newer group of people to utilise their media space - SPH capture into new media such as the introduction of STOMP. Ads were publicised in STOMP & through gala events, functions. STOMP was one of the most popular online channel youngsters went to capture the latest gossips, news etc.

on the other hand, we cannot compare SPH with Rupert Murdoch News Corp because they have different business units. E.g. 20th Century Fox owned by News Corp but SPH does NOT own the whole MediaCorp, only 20% of it. MediaCorp is still very much privatised. News Corp is directly impacted by the credit crunch but SPH does NOT to my knowledge have a mandate to invest in large stakes in other overseas media organization. The few they had was Sun newspapers etc.

SPH as a consumer monopoly is still the favoured market leader in Spore for print media which is their main revenue stream, 70% of it.

Hope this helps :)

Newspapers are really thin these days. There are pages where no advertisements exists.

I recently also saw a CNN news clip that newspapers in the US and Europe are struggling because of dropping subscription rates. People tend to read news online now.