Trek 2000 International, the Mainboard-listed engineering solutions provider and inventor of the ThumbDrive and FluCard, says it has won a “significant trademark victory” in the US courts.
The Trademark Trial and Appeal Board of the United States Patent and Trademark Office has ruled that Trek’s ThumbDrive trademark is not generic and is entitled to full registration on the Principal Register of the US Patent and Trademark Office.
This means Trek is the only manufacturer in the world that can sell the ubiquitous flash drives under the ThumbDrive brand.
Trek says CEO Henn Tan coined the mark ThumbDrive in 2000 in connection with Trek’s pioneering invention of the flash drive. In 2007, Trek applied for US registration of its ThumbDrive trademark on the Principal Register of the US Patent and Trademark Office.
However, the Trademark office refused to register ThumbDrive, arguing the mark was “generic”. Fearing that its ThumbDrive trademark would go the way of other unique and famous marks such as Aspirin, E-Mail, Zipper, and Escalator that became generic and lost all of their value, Trek took it to the US courts.
in this counter. Wish it uptrend tommorrow.