HongFok: Bullish Setup!

Luxury cabin concept hotel to open in Singapore

Following is opening of the 669-room cabin hotel in Times Square, New York, the YOTEL concept springboards its way into Asia with the 600-cabin property on 360, Orchard Road. YOTEL is the brainchild of YO! Founder Simon Woodroffe and YOTEL chief executive officer Gerard Greene who aim to provide ‘first class’ hotel experience at affordable prices.

“Given Yotel is heavily inspired by Asian culture, it is fantastic that we are launching such an iconic project as our first project in Asia. The location is one of the best in Singapore and we have fantastic partners in Hong Fok Group who share our vision. YOTEL will bring a unique hotel experience to Singapore, it’s a perfect time for the city to embrace a new and exciting brand, a first for Singapore and the launch of affordable luxury for the hotel scene in Asia,” said Greene.

YOTEL’s cabins are uncompromisingly designed around guests to give them a bigger experience in a smaller space. The intelligent use of space means guests can enjoy perfectly designed cabin in which to relax, refresh, connect and sleep. Luxury bedding, rejuvenating monsoon rain showers, relaxing purple mood lighting and YOTEL’s ‘techno wall’ with flat screen TV, multi power points and iPod connectivity. As in all YOTELs, super strength Wi-Fi throughout all the ‘cabins’ and public spaces will be complimentary.

The Singapore hotel will have YOTEL’s signature elements of its flagship ‘city’ properties and will include a Club Lounge space with ‘Club cabins’ that double up as meeting and work spaces during the day, transforming to a restaurant/bar space in the evenings and weekends, and large outdoor terrace space with a pool and a gym. A mixture of fun, excitement and amazing design all at an affordable price.

Whether or not YOTEL Singapore will choose to replicate ‘YOBOT’ – the now infamous ‘world’s first’ luggage storing robot, which has become an attraction in its own right and who is a permanent feature at YOTEL New York is yet to be decided.

“We’re very excited to announce our first project in Asia for YOTEL, The Singapore hotel will be a launch pad for our brand to expand to major cities and airports throughout Asia” said Joe Sita, chief executive officer of IFA Hotel Investment.

The luxury sleep box concept hotel is targeting both business and leisure visitors to Singapore. The management agreement has been made with Yat Yuen Hong Company Limited a wholly owned subsidiary of Hong Fok Corporation Limited.

YOTEL also currently operates three terminal airport properties at London Heathrow, London Gatwick and Amsterdam Schiphol. The unique ‘in-terminal’ hotels are located minutes from departures and arrivals, are bookable by the hour for a few hours or an overnight stay. Ideal for guests to freshen up on arrival, spend a long transit, or to stay the night before an early flight. 

For more on YOTEL, visit  www.yotel.com.

Watch Hong Fok tmr, Likely to spike up in near term.